Introduction
TV MR GE started delivering peoplemeter data in January 2005 with 150 households in Tbilisi.
By 1 July 2005 the panel had grown to 300 households nationally, with 180 households in Tbilisi and 120 in 6 major cities with population 45.000+.
The first international Audit was conducted by Dr. Ugur Cagli in August 2005, which concluded that “…the Georgian TAM,
conducted by AGB Georgia with the collaboration of other local research partners and bodies is fully satisfactory by the
internationally accepted standards of research and therefore valid.”
TAM Overview
Population of Georgia: |
4.585.700 |
Panel Size: |
300 households |
First data production: |
January 1, 2005 |
The Panel |
|
Peoplemeters installed: |
360 |
Universe: |
1.590.012 (individuals aged 4+ representing urban population) |
Data monitored: |
Terrestrial, cable and VCR viewing |
Data retrieval via: |
Telephone lines |
TV Stations measured: |
1 Stereo, Adjara, Alania, Channel 1, Imedi, Kavkasia, Maestro, Mze, Real TV, Rustavi 2, Sakartvelo, TV Music Box |
Products and Services |
|
Databases: |
Programs & Breaks, Spots |
Software Packages: |
Arianna |
Services: |
Consultancy, special reports and trainings |
Data delivery: |
Internet |
Clients |
|
TV Stations: |
1 Stereo, Imedi, Maestro, Music Box, Real TV, Rustavi 2, Sakartvelo |
Advertising Agencies and Media Buyers: |
10&Company, AD Corporation, Better Fly, Creator, Delta Media, Georgia Media Exchange, Magi Style, Media Art, Media House,
MPG Georgia, MSG, Publicis Hepta, Sky Marketing, StarCom, TBC-TV, Touch Media, TV International,
Universal McCann Georgia. |
Others: |
Parliament of Georgia |
Contact
TV MR GE
16, Vazha-Pshavela Ave, IX Floor
0160, Tbilisi, Georgia
Phone: +995-32-38-08-62 Fax: +995-32-38-08-20
E-mail: agb@agbnielsen.ge Internet: www.agb.ge
Managing Director : Nino Gogoladze
Marketing Manager: Ina Pirtskhalaishvili
Client Service Manager : Tamara Buiglishvili
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