Introduction
Nielsen TV Audience Measurement (Thailand) has been providing television audience measurement (TAM) services in Thailand for more than 20 years. We provide a total information service about television to broadcasters, advertising agencies and the media industry. Our television viewing panel comprises 1430 households with plans for further expansion. Our commitment to the highest quality data and its integrity ensures continued improvement of our service to benefit the entire industry. We are proud to have been selected by the industry to be the common currency in Thailand.
PROFILE
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1980
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TV Diary was introduced enabling the Thai television industry to view TV ratings for the very first time.
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1985
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TV Diary was replaced by the peoplemeter system 4800, providing the very first electronic data capture system. Areas covered included Greater Bangkok and Central.
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1997
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The new peoplemeter (ACN6000)was put in place and all 4800 units were replaced. First time in Thai television history that TV ratings were measured and reported nationally.
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February 2002
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Sample size expanded from 865 to 1,000 households, total 4,000 individuals with more than 1,400 meter units across the country.
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January 2006
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Sample size expanded from 1,000 to 1,430 households, total 4,600 individuals with more than 2,100 meter units across the country.
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April 2007
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All countries switched from off-line to on-line meters , using on-line polling to collect the data and provide daily ratings.
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