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Abstract:
Each morning, clients are able to download the complete database via modem into their PC's. TV channels, advertising agencies, advertisers and other clients are able to perform complex data analyses using AGB Nielsen Media Research's customized analysis software.
Imagine a software which allows you to produce complex analysis of TAM data and at the same time with only a mouse click on a particular commercial break the possibility to analyze all commercial spots includ
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How is the television audience data conducted?
Who are recruited for Television Audience Measurement panels?
How is Stratified Random Sampling method applied in panel recruitment?
What is a TV Establishment Survey?
Why does panel distribution differ between one citiy to anothe
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Nielsen Audience Measurement (AGB Puls
d.o.o.) specialises in measuring Croatian TV audiences using the TAM peoplemeter
system. The company was founded in 2002 as a joint venture between the AGB
Group and Puls, a local market research company. Our measurement system is
accepted as market currency and is used daily by all relevant media people.
Our Mission
A television audience measurement (TAM)
system is reliable because of the provider’s solid experien
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Measuring TV audiences requires state-of-the-art technology to ensure precise and accurate data is collected from the TAM panel homes, easily and effectively. Increasing numbers of channels, multiple broadcasting platforms, increased number of TV sets and remote controls per family have lead to a more complex TV environment.
Furthermore, the viewer is now faced with the possibility of utilizing the
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There are many types of peoplemeter or electronic survey equipments. As cellular phone, peoplemeter is also adjusted to local TV environment in each country. But it has to have technical standard which is certified internationally by international institution, such as ARM Group that also issues GGTAM.
Types of peoplemeter are for analog environment, digital environment, off-line data collection through modules (an equipment to record viewing data) and on-line data collection through data transmis
Abstract:
As digital technologies advance,
consumers are increasingly exposed to information and entertainment content
across media platforms. Television, Computer and Mobile Phone screens have
become the indispensable ‘3-Screens’
of a modern consumer.
Building on the successful launch
of the TV/Internet Convergence Research Panel and positive feedback on the ‘Anytime
Anywhere Media Measurement (A2/M2) Three Screen Reports’
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Population:
800.100
Panel Size:
450 households
First data product
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The Establishment Survey is a large-scale, face-to-face questionnaire Survey, designed to define the characteristics of the population to be represented and from which the potential homes for the panel are drawn. This pre-survey defines the number of individual population of TV owner as the number of potential audience who have opportunity to watch. Based on city population data, the result of TV Establishment Survey (ES) can projects the number of household who own TV or HUT (household using TV) and the
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Singapore, July 27, 2005 - AGB Nielsen Media Research today announced that it would cease providing its television audience measurement rating service in Singapore effective the end of July 2005.
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AGB unveiled its latest television audience measurement technology during the Week of Audience Measurement, held 15th -20th June, in Los Angeles, CA.
The demonstration offered at WAM highlighted many advantages of this new technology, among which:
Measurement of all kinds of TV platforms (including all digital formats) without requiring cooperation from broadcasters (e.g. no embedded codes in the broadcast signal are required).
Accurate measurement of any form
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The new ATR UK People meter service of measurement is able to measure all current platforms, even those where there is no direct compliance, as the digital cable platform. Existing capabilities include its ability to measure the likely broadcast developments such as interactivity, electronic programme guides and many others.
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AGB Hungary, with their in-depth understanding of the Hungarian TAM industry, is now providing the market with a complete ‘creative cross-media activity database ‘software solution. The user is able to view and systematize the accumulated database, of one or many years, across the full spectrum of advertising forms.ARS simplifies the process of selecting and comparing advertisements. The software contains all the information of advertisements published in any type of media, and shows their fe
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“We are pleased to have the possibility of updating the Authority about the improvements done since the last survey verification in 1988. These improvements have been achieved both in the representative panel and even more importantly regarding our technological capabilities. Thanks to the recent developments resulting in a new generation of peoplemeters, the TVM4, which are currently replacing the older generation models, we are ready to face the challenge of measurement represented by the new broadcastin
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In a recent press release, BARB said that the verified data now met its rigorous ‘gold standard' and that the first set of data from the new service would be released to all subscribers today, 14th January 2002.
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Media Services AGB – Slovenia has singed a multi term peoplemeter contract with Pro Plus, part of the CME Group, for both its commercial channels, Pop TV and Kanal A.
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Trial test of a software product or application in the field prior to its final release, aiming to verify that the product or application performs the functions it is supposed to in a real world environment.
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Web site on which Internet users make regular entries. Most blogs are based around a particular theme, with readers encouraged to add comments. Blogs typically contain a number of pages of related topics, along with links to other blogs and web sites. Forms include text, video (vblog), photographs (photoblog), or audio (podcasting). Authors of blog sites are known as bloggers.
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The offer of several products as a single product or package (e.g. in the marketing of triple play offers involving broadband, telephony and television). Bundling can assume many forms in relation to the design and marketing of pay-TV packages.
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Operating system for distributing TV services to viewers. Distribution platforms are typically classified according to whether the signals are in analogue or digital and delivered to the viewer via satellite, cable, terrestrial, DSL, FTTH reception. Further distinctions may be made according to whether the services are free or pay, and whether packaged or delivered by a particular platform operator, which markets its TV services as a single entity.
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Collection of open standards for digital television maintained by the DVB Project. The family of DVB standards includes DVB-S, DVB-S2 DVB-SH and DVB-SMATV (satellite); DVB (cable); DVB-T, DVB-T2 (terrestrial); DVB-H (mobile handsets); as well as additional microwave distribution standards. DVB standards also cover conditional access (DVB-CA), software platforms for consumer video applications (DVB-MHP) and return channels. Each standard may exist in SD or HD formats. The DVB-T2 standard is not yet finalised
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A recent compression standard for audio and video signals adopted in 2000 and developed by the Moving Pictures Expert Group (MPEG). MPEG-4 subsumes and surpasses MPEG-1 and MPEG-2 by adding advance features, including 3 D video images, HD and various forms of interactivity and externally-specified DRM support. Of special importance for IPTV, MPEG-4 promises to create full interoperability over the Internet, dispensing with the need for content providers to encode in multiple formats. Its greatly superior ba
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The purchase of advertising in more than one medium owned by a media supplier, or by media suppliers who have a cooperative agreement. Multimedia buys can encompass multiple media vehicles within a media form (e.g. several magazines) or different media forms (e.g. magazines and TV).
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Form of PVR/DVR, where the viewer stores programming on the network server of a service operator (i.e. TV-over-DSL operator) as opposed to a hard disc in the viewer’s PVR/DVR in the home. Although the two forms of PVR may function in the same way, they may invlove significant legal issues with regard to programme licensing/copyright.
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General term for advertising on the Internet. The three main forms constitute search, classified and display.
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Promotion in which advertiser pays for an association with a TV programme or series of programmes. In return for his payment, the advertiser is granted sponsor accreditation, which may take several forms subject to international and national regulations (e.g. accreditation in programme guides, billboards at the beginning/end of the programme, break, bumpers, product placement, sponsor mentions within the programmes as well as outdoor advertising and billboards featuring the sponsors logo in the case of broa
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Home. Contact. Careers. Careers Apply. Back to Job Opportunites Search Page. You are applying for the following job position:. Job Title:. Country:. You can upload your Curriculum Vitae in Microsoft Word (DOC) or Adobe (PDF) format, or you can summarize it in the available text field in the form; please remember that the fields marked with " are mandatory. Submission Date:Full Name:. Email Address:. Attach CV:. Message you would like to submit:. Submit Application. Your application has been
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Home. About Us. Profile. The History of TAM – AGB to Nielsen. Buochs, Switzerland, December 2004: This section reflects the history and experience of the AGB Group, from its origin until the AGB Nielsen Media Research joint venture was formed.Since installing the world’s first national peoplemeter system in Italy in 1981, the Group has specialised in the installation and management of peoplemeter systems globally, becoming the first fully integrated, multinational TAM system supplier.
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Home. Products. Arianna. Viewing Behaviour. Designed to provide users worldwide with the most advanced viewing behaviour analysis tools, Viewing Behaviour incorporates state-of-the-art technology and innovative modules enriched with a set of features entirely revised to provide ground-breaking performance, flexibility and integration.Viewing Behaviour: Basic Package. The Dayparts module was designed to investigate the viewing behaviour of selected channels by day parts. It is the quickest w
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Home. Products. Peoplemeter. TVM Series: TVM 4. TVM 4. The TVM4 is a reliable and flexible peoplemeter, incorporating new technology to provide clients with a peoplemeter capable of meeting the technological needs of today's broadcasting environment.The primary guidelines followed by the design team were reliability, an unobtrusive profile and easy installation and maintenance. The TVM4 incorporates innovation in unobtrusive data acquisition, requiring ‘plug-in’ installation for all TV sets, VCR
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Home. System. Pollux. Fifth Step: The Production Software. The transparency of the data production using Pollux guarantees the integrity and standardisation of the system for all clients.Pollux, Nielsen’s proprietary production software, is a fully integrated and reliable TAM data retrieval and production system, which combines international standardisation with transparency by means of extensive and flexible reporting at all phases of data production.Pollux is The Nielsen Com
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Home. About Us. Profile. The Nielsen Company. Background and Experience in TAM. New York, US, December 2005: This section reflects the history and experience of Nielsen Media Research International from its origin until the date that the joint venture, AGB Nielsen Media Research, was formed.Nielsen Media Research is active in 38 countries, offering television and radio audience measurement, print readership and customised media research services. Nielsen Media Research also provides comp
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Home. Products. Pollux Production Software. Pollux - Panel Management, Production and Quality Control Overview. Pollux is full featured integrated software package that collects, validates, weights and calculates television audience data. Pollux combines international standardisation with transparency by means of extensive and flexible reporting at all phases of data production.Pollux is the heart of the Nielsen’s TAM system. Developed and maintained by Nielsen’s Corporate Sup
